No excuses needed — you just need to commit.

A reset for men over 40 who are done making excuses.
- No gym-bro nonsense.
- No crash diet.
A system built for real life — starting with 12 weeks, built to last.

4 minutes. Personalised report sent same day.

SOUND FAMILIAR?

You're not unfit. You're undertreated.You work hard. You show up for everyone else. Somewhere along the way your own health became the thing you'd sort out when things calm down.Things haven't calmed down.You're carrying weight you didn't used to carry. Getting out of breath doing things that never bothered you. Waking up tired despite sleeping. Joints that didn't used to talk back now have opinions.You know something needs to change. You just haven't found an approach that fits real life.Not a crash diet. Not a bootcamp. Not a 5am routine that lasts three weeks.Something sustainable. Something that works around a job, a family, a commute, a life.

That's what Battleship is.

WTF IS BATTLESHIP?

It's my name. And yes, people actually get cross about it.

William George Battleship Barratt. Something I did in my 30s on a whim — one of my favourite decisions. Some people love it immediately. Some people get genuinely, physically annoyed by it. Either way, nobody forgets it.It suits what this is. A battleship doesn't drift. It commits to a heading, takes the hits, and keeps moving. That's the only way this works.I was exactly where you are. Biking, hiking, camping — I could keep up with anything. Then I hit my 40s and quietly stopped keeping up. Still told myself I was relatively fit. That was a lie I told myself for years.After my 40th I bought a blood pressure monitor. Mild hypertension. My Apple Watch told me my fitness age was 55. I was in my early forties.August 2024: a holiday photo of me getting out of the pool. I looked at it and thought: I'm a fat bastard. That was it. The final wake-up call.I didn't hire a PT. I didn't join an expensive gym. I started walking — 20km every single day, without fail. Stopped drinking. Ate sensibly because I didn't want to undo the walks. Five months later I added gym work at lunchtime.Five months of walking. Four months of gym. That was the entire formula.Blood pressure: back to normal. Fitness age: 17. All the excess weight gone. Energy back. Showing up properly for my kids, my wife, my mates.I work in technology. I love systems, tracking, and iterating. I built Battleship because I know the formula works — and because I know exactly how it feels to be where you are right now.

Will. 47, Bushey

THE 12-WEEK PROGRAMME

Not a PDF. A proper system.

  • Your personalised plan, built from your intake form — not a template

  • Weekly check-ins with real responses. Adjustments made as you progress.

  • Weekly education emails: Zone 2, protein, sleep, fat loss science — the facts, not the hype

  • Calorie and nutrition guidance based on your weight and goal, not a generic chart

  • Training programme built around your injuries, your schedule, your gym access

  • Someone in your corner every week — for 12 weeks to start

Starts with walking. Adds food awareness. Adds strength when you're ready. In that order. The first 12 weeks build the foundation. Most men don't want to stop there.

That's what Battleship is.

START HERE

The free diagnosis is the first step.

Fill in the intake form — 4 minutes, honest answers. I'll review it personally and send you a diagnosis specific to your history, your constraints, and your situation. Not a generic report.
If it resonates and you want to go further, the reset starts at £199 — or 3 payments of £75. That covers the first 12 weeks. Most men continue beyond that.No pressure. No countdown timer. No lock-in.

Already diagnosed and ready to start? Pay here.

7-day money-back guarantee · [email protected] · every question answered